#asif

VMAN (2014)

Fascinated by the visual language of the internet, Nick Knight collaborated with stylist Simon Foxton to create a menswear editorial for VMAN magazine and a fashion film that explore the impact of our exposure to this imagery on a daily basis.

Inspired by the visual language of the internet, #asif is a fashion film that draws together the new unique aesthetics, obsessions and semiotics of the web. The film features a bricolage of visuals taken partly from a digitally manipulated and dissected version of Knight's editorial and also from social media apps, fetishistic video clips, icons, error messages and other online-specific references.

 
 
Miko Studio